There are four primary types of rating scales which can be suitably used in an online survey: Net Promoter Score, Likert Scale, Bipolar Matrix Table are some of the most effective types of interval scale. Temperature in Celsius or Fahrenheit is the most popular example of an interval scale. Absolute or true zero value is not present in an interval scale. Parameters such as attitude or feedback can be presented using an ordinal scale.Īn interval scale is a scale where not only is the order of the answer variables established but the magnitude of difference between each answer variable is also calculable. The difference between the two answer option may not be calculable but the answer options will always be in a certain innate order. Types of Rating Scaleīroadly speaking, rating scales can be divided into two categories: Ordinal and Interval Scales.Īn ordinal scale is a scale the depicts the answer options in an ordered manner. Rating scale survey question can be compared to a checkbox question but rating scale provides more information than merely Yes/No. Generally, this scale is used to evaluate the performance of a product or service, employee skills, customer service performances, customer-first strategy, processes followed for a particular goal etc. Researchers use a rating scale in research when they intend to associate a qualitative measure with the various aspects of a product or feature. Rating scale is a variant of the popular multiple-choice question which is widely used to gather information that provides relative information about a specific topic. It is one of the most established question types for online and offline surveys where survey respondents are expected to rate an attribute or feature.
Rating scale is defined as a closed-ended survey question used to represent respondent feedback in a comparative form for specific particular features/products/services.
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